Online ExpertTrack in Business & Management

International Culture and Tourism Management

4.1 (32 reviews)

Explore the roles of culture, globalisation and China’s rise in global tourism, and discover the impact on tourism management.

Created by

Nankai UniversityNankai University

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Explore international tourism management and effective tourism research

Develop your skills for the hospitality industry

On this ExpertTrack you’ll build interdisciplinary knowledge of concepts that affect the global tourism industry. You’ll look at the impact of power, globalisation, authenticity, commodification, emerging markets and representation on international tourism and destination development.

Explore international tourism trends and put these into context using tourism case study examples from China and around the world. Plus reviewing trends and concrete examples throughout the course can help you better understand cultural tourism, heritage tourism and sustainable tourism management.

Understand the role of policies and planning in destination development and sustainable tourism

You’ll examine the role of tourism policy and planning in the development of tourism destinations around the world.

You’ll learn how to plan, assess and implement sustainable tourism policies, with a particular focus on global tourism development since the end of World War II in 1945.

By the end of this ExpertTrack, you’ll have developed a strong understanding of the destination development process and the cultural and economic impact that this has.

Discover strategies for sustainable tourism management

As you work through real-world tourism case studies, you’ll critically examine contemporary issues in cultural and heritage site tourism management.

You’ll be introduced to current debates within tourism studies, such as the difference between cultural and heritage tourism, the impact of tourism on UNESCO World Heritage sites and the negative effects of tourism on culture.

You’ll also explore how and why tourists engage with heritage and examine the future sustainability of cultural tourism.

Learn how to conduct research that reflects the challenges and opportunities in the tourism industry

You’ll learn the difference between quantitative and qualitative research methods, and explore data analysis and collection.

You’ll examine the current trends within tourism research and identify which research techniques are best suited to the travel and hospitality industry.

By the end of this ExpertTrack you’ll be in a position to write your own thesis or consultancy project.

Key skills you will learn

  • Tourism management
  • Hospitality management
  • Hotel management
  • Sustainable tourism
  • Heritage tourism
  • International tourism
  • Research methods
  • Qualitative research
  • Quantitative research
  • Data analysis
  • Data collection

Learning outcomes

By the end of the ExpertTrack, you’ll be able to...

  • Investigate international conventions, charters and standards concerning the protection of World Heritage
  • Identify and judge the utility of different conceptualisations of heritage
  • Evaluate the role that tourism plays in the production and consumption of culture in heritage practices
  • Understand how the tourism policy and principles impact tourism development in different scales
  • Apply the theory of tourism planning into special tourism cases and issues
  • Discuss different research approaches to tourism studies
  • Apply a particular research method into research thesis or consultancy project
  • Assess how the tourism industry started globally, and then move to the development trends of tourism in Asia
  • Discuss the historial tourism development in China since its open door policy in 1978
  • Apply your understanding of the tourism industry from global, regional, and local perspectives into the daily operation of the tourism business

Experience required

There are no academic prerequisites for taking this course, however we do recommend that learners have a professional interest in the travel and tourism industry to get the most from this course.

Getting started

This ExpertTrack is ideal for those with a professional interest in the hospitality and tourism industry, or foreign affairs.

These courses will contribute to your continued professional development by exploring the role of tourism in the global economy, looking how that intersects with cultural norms, and examining the emerging role of China within international tourism.

For learners interested in developing or leading a tourism-based business, or those looking to influence tourism policy making, we recommend you complete Research Methods for Tourism, the final course on this ExpertTrack.

ExpertTrack course overview

  • Course 1

    3.9 (18 reviews)

    Explore the history of cultural tourism and heritage tourism. Learn about tourism management at UNESCO World Heritage Sites.

    6 weeks

    4 hours per week

    • Week 1

      Cultural Tourism: Definitions and Concepts
      • Introduction course outline and UNESCO World Heritage Program
      • Cultural Heritage-1
      • Cultural Heritage-2
      • Natural Heritage
    • Week 2

      Mixed Heritage and Cultural Heritage Categories
      • Mixed Culture and Natural Heritage
      • Authenticity, Integrity and Cultural Routes
      • Special Heritage and Sustainable
    • Week 3

      Heritage System: Managing and Safeguarding World Heritage Sites
      • The Australia’s Heritage System and Sydney Opera House
      • Role of the ISCCL and Cultural Landscape (1)
      • Role of the ISCCL and Cultural Landscape (2)
      • Rural Landscapes as Heritage
      • Case Study: Mongolian Altai
    • Week 4

      Cultural Landscapes: Meanings, Values, Assessment, Documentation
      • Introduction of the Meaning of 'landscape’
      • Landscape Values
      • Reading the Landscape: Identification and Assessment
      • Case Study: Wingecarribee Historic Landscape
    • Week 5

      Sustainable Indigenous Tourism
      • Indigenous Tourism
      • Case Study and Conclusion: Great Expectations for Tourism
    • Week 6

      Affect and Emotion in Heritage Tourism
      • The Definition of Heritage in Heritage Performance Study
      • Heritage Performance - Evidence from Australia, England and USA
      • The Conclusion of Heritage Performance
  • Course 2

    4.4 (8 reviews)

    Gain an introduction to tourism policy and planning in the global tourism industry and discover the sustainable tourism process.

    5 weeks

    4 hours per week

    • Week 1

      Policies and Plans for the Tourism Sector
      • Tourism Planning and Policy
      • Planning Principles
      • Strategic Planning at Different Levels
    • Week 2

      Overview of Tourism Planning
      • Planning in the Context of Tourism Development
      • History of Tourism Planning Globally and Domestically
      • Tourism Planning Processes and Practices
      • Changing Trends in Tourism Planning
    • Week 3

      Tourism Formulation and Implementation
      • Tourism Destination Area Planning
      • Sustainable Tourism Product Development
      • Developing Tourism Events & Experiences
      • Assessing and Evaluating Destination Plans
      • The Hot Topics of Tourism Planning Technology
    • Week 4

      Tourism Impacts and Management
      • An Introduction to Tourism Impacts
      • The Economic Impacts of Tourism
      • The Socio-cultural Impacts of Tourism
      • The Environmental Impacts of Tourism
    • Week 5

      Special Issues and Case Study
      • Host-guest Interaction and Tourism Development in Two Regions: Yunnan Province and Overseas
      • From Capacity to Overtourism
      • Tourism Planning and Holistic Tourism: Governance and Innovation for A Destination Country
  • Course 3

    Explore the science of research methods in relation to analysing the travel and tourism industries.

    6 weeks

    4 hours per week

    • Week 1

      How to Start a Good Research
      • Research Question and Research Objectives
      • Title Design
      • Literature Retrieval Method and Literature Databases
      • Information Collection and Academic Journals in Tourism
      • Literature Reading
    • Week 2

      Qualitative versus Quantitative Approach
      • Philosophical Bases of the Two Approaches
      • Differences between the Two Approaches
      • Be Aware of Your Own Research Views
      • Research Example: Social Tourism
    • Week 3

      Research Design I
      • Key Procedures in Qualitative Approach
      • Qualitative Data Collection and Analysis
      • Case Study and Content Analysis
      • Using Coding and Themes in Qualitative Research
      • Using Conceptual Framework in Qualitative Research
    • Week 4

      Research Design II
      • Using Questionnaires in Quantitative Research
      • Using Experiment in Quantitative Research
      • Using Mixed Method
    • Week 5

      Emerging Issues in Tourism and Hospitality Research
      • Current Research Priorities
      • Multi-Level/Multiple Sources of Date Collection
      • Mixed Method and Interdisciplinary Research
      • Using Delphi Method in Research Design
    • Week 6

      Research Ethics
      • Journal Publication
      • Academic Ethics
  • Course 4

    3.8 (6 reviews)

    Understand the recent history of tourism in China and explore global tourism trends including medical tourism and smart tourism.

    1 test

    5 weeks

    4 hours per week

    • Week 1

      • Activity one:Development of International Tourism
      • Activity two:Role of Government in Tourism Development
      • Activity three:The Belt and Road Initiative
      • Activity four:Interview: Understanding Tourism Industry
    • Week 2

      • Activity one:The Belt and Road Initiative
      • Activity two:Pakistan as an Example
      • Activity three:Interview : Understanding the Implicaions of the “B&R” Initiative
    • Week 3

      • Activity one: Development of Inbound Tourism
      • Activity two: Domestic Tourism
      • Activity three: Outbound Tourism
      • Activity four: The Belt and Road Initiative
      • Activity five: Interview - the Future of Tourism
    • Week 4

      • Activity one:Basic Points and Perspectives of Sustainable Tourism Planning
      • Activity two:Basic Planning Principles
      • Activity three:How to Plan and Design well?
      • Activity four:The Basic Points of the Impacts of Tourism
      • Activity five:Three Models of Residents’ Reaction
    • Week 5

      • Activity one:Medical Tourism
      • Activity two:Perception of Risk and Travel Decision
      • Activity three:Smart Tourism

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World-class learning with Nankai University

The college of Tourism and Service Management occupies its own building with a hotel nearby. It has about 500 undergraduate and 185 postgraduate students with 38 academic staff and 38 support staff.

  • Established

  • Location

    Tianjin, China
  • World ranking

    Top 210Source: ShanghaiRanking Academic Ranking of World Universities 2021

Meet your instructors

Dr.Zhang Rouran is a lecturer in College of Tourism and Service Management, Nankai University, Tianjin, China. He is a member of ICOMOS International Scientific Committee on Cultural Tourism.

Kun Zhang is currently a lecturer at the School of Tourism and Service Management, Nankai University. She got her PHD degree from the Kassel University in Germany.

Visiting Professor at College of Tourism and Service Management, Nankai University

Dr. Daisy X.F. Fan is a Senior Lecturer in Tourism and Hospitality at Bournemouth University, UK. Her research interests include social contact, tourist behaviour and social sustainability.

Hi, I am an assistant professor at College of Tourism and Service Management, Nankai University, China. My research interests cover tourism sociology, qualitative research and tourism consumption.

Professor and Dean, College of Professional & Continuing Education, The Hong Kong Polytechnic University

My research interests lie in the areas of international tourism, tourism marketing and tourist behavior tourism innovation, aging and tourism.

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