Online ExpertTrack in Business & Management

Master Digital Marketing Strategy

Achieve a competitive edge as you build your knowledge and learn up-to-date skills in the changing digital marketing landscape.

Created by

The Left BankThe Left Bank

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Gain in-demand digital skills as you start your career in digital marketing

To ensure your brand or product is seen by the right people, it’s important to know how to successfully implement a digital marketing strategy.

With the rise of the digital landscape, it can be difficult to keep up with new technologies, tactics, and marketing channels. This ExpertTrack will help you build your knowledge and develop up-to-date skills in digital marketing to help you stand out as you start your marketing career.

You’ll examine case studies from top brands to learn best practices in digital marketing strategies. With this knowledge, you can deploy effective tactics right away in your organisation, or build a strong portfolio piece for your future role in marketing.

Develop an effective marketing strategy

You’ll build a strong foundational knowledge of marketing skills before being guided through creating your own marketing mix strategy.

You’ll walk through case studies and learn how to carry out in-depth analysis to help you implement a successful strategy that aligns with your business objectives, positioning, and target audience.

Understand key marketing philosophies

You’ll explore historical and fundamental theories of marketing to understand the proven tactics that underpin our strategies today.

With this knowledge, you’ll investigate human behaviour and key marketing channels to help you create your own marketing strategy.

Discover marketing fundamentals to improve your customer journey

You’ll gain a solid understanding of the whole customer journey to examine where you can improve your customers’ experience.

Exploring automation and real-life case studies, you’ll learn how to improve lead generation and conversion.

Explore the marketing mix to increase revenue

Delving into the marketing mix, you’ll learn how you can create a more targeted approach to your marketing strategies to increase your chance of sales.

You’ll explore the four Ps to promote your product or service, understand your unique selling points, and examine the channels available to you in your digital marketing strategy.

Learn from top educators and media experts

Throughout this ExpertTrack, you’ll learn alongside industry experts with 5-15 years of experience.

You’ll learn skills from specialist areas including; user experience, information architecture, social media, SEO, and more to help you kick start your digital marketing career.

Industry statistics

  • Median base salary

    £42,500
  • UK job openings/month

    1,966

Key skills you will learn

  • Digital marketing strategy
  • Inbound marketing
  • Marketing mix
  • Project planning
  • Website marketing strategy
  • Content marketing
  • Storytelling
  • Social media strategy
  • Engagement
  • Email Campaigns

Experience required

This ExpertTrack is designed for anyone interested in furthering their marketing career with no prior experience required.

It will be particularly useful if you are looking to gain sought-after digital skills.

Getting started

This ExpertTrack will help you transition from traditional to digital marketing and gain a deeper understanding to help transform your career as a digital marketer.

ExpertTrack course overview

  • Course 1

    Boost your marketing skills as you explore the rise of the digital landscape and what makes an effective marketing strategy.

    3 weeks

    6 hours per week

    • Week 1

      Overview of marketing
      • Getting started
      • Marketing foundations
      • Review, reflect and prepare
    • Week 2

      Getting started with digital marketing
      • Welcome to week 2
      • The state of digital
      • Digital marketing channels
      • Review, reflect and prepare
    • Week 3

      Digital strategy
      • Welcome to week 3
      • Strategy fundamentals
      • Digital transformation
      • Developing a digital strategy
      • Review, reflect and prepare
  • Course 2

    Learn how to optimise your customer’s journey as they move through the sales funnel with these effective marketing tactics.

    3 weeks

    6 hours per week

    • Week 1

      Introduction to the marketing mix
      • Getting started
      • The marketing mix
      • Review, reflect and prepare
    • Week 2

      Customers and sales funnels
      • Welcome to week 2
      • The sales funnel and the customer
      • Review, reflect and prepare
    • Week 3

      The customer journey
      • Welcome to week 3
      • The customer journey
      • Review, reflect and prepare
  • Course 3

    Get your brand or product seen as you learn how to include a pricing strategy, promotional mix, and more in your marketing.

    3 weeks

    6 hours per week

    • Week 1

      Product
      • Getting started
      • Overview of product
      • Product key characteristics
      • Review, reflect and prepare
    • Week 2

      Price
      • Welcome to week 2
      • Overview of price
      • Pricing strategy
      • Review, reflect and prepare
    • Week 3

      Promotion, Place and extending to 7 Ps
      • Welcome to week 3
      • Place
      • Promotion
      • The 4 Ps vs the 7 Ps
      • Review, reflect and complete
  • Course 4

    Develop a marketing mix strategy that aligns with your business objectives, positioning, and target audience.

    3 weeks

    6 hours per week

    • Week 1

      Digital marketing objectives and audiences
      • Getting started
      • Setting digital marketing objectives
      • Target audiences
      • Review, reflect and prepare
    • Week 2

      Internal and external analysis
      • Welcome to week 2
      • Competitor Analysis
      • PESTEL, SWOT and other analysis
      • Legal, ethical and policy considerations
      • Review, reflect and prepare
    • Week 3

      Applying the marketing mix to a strategy
      • Welcome to week 3
      • Selecting the marketing mix
      • Monitoring and adjusting the marketing mix
      • Review, reflect and complete

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 7-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with The Left Bank

Master Digital Marketing and get #FutureReady Left Bank ensures tomorrow’s Digital Marketing experts learn from the best, and master all aspects of Digital Marketing.

Meet your instructor

Jillian is a digital marketing strategist with over 15 years corporate and consulting experience. She is the on campus and online educator for Left Bank's Diploma of Digital Marketing.

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  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
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Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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FAQ

ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 7-day free trial. You may claim one free trial period per ExpertTrack.

You have seven days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 7-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

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No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

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