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Master Digital Marketing: The Marketing Mix

Get your brand or product seen as you learn how to include a pricing strategy, promotional mix, and more in your marketing.

Master Digital Marketing: The Marketing Mix
  • Duration

    3 weeks
  • Weekly study

    6 hours
  • 100% online

    Learn at your own paceHow it works
  • Included in an ExpertTrack

    Course 3 of 4
  • Get full ExpertTrack access

    $39/monthFind out more

Improve your customer loyalty with a targeted marketing approach

Whether you’re a small business owner, a marketing professional, an influencer, or an affiliate marketer, you need to have a marketing strategy to be successful.

On this three-week course, you’ll learn the importance of a marketing mix in your strategies and how it helps you put the right product in the right place at the right time.

You’ll examine how you intend to get your message out there as you’re guided through implementing the marketing mix.

Unpick the four Ps of the marketing mix

The four Ps are the building blocks and help define your marketing mix. They are; product (or service), place, price, and promotion.

On the course, you’ll delve into the four Ps to answer important questions such as what are you selling? Where are your customers? And how will you advertise your marketing messages?

This understanding will help you create impactful strategies for customer loyalty, product roadmaps, and promotion.

Examine the seven Ps to expand your marketing strategy

Once you have mastered the four Ps of the marketing mix, you’ll look at expanding this to seven to include people, process, and physical evidence.

You’ll examine each one and how it interacts with the other Ps to give you a comprehensive understanding of the marketing mix.

With this targeted marketing approach, you can generate more leads and revenue, and stay ahead of the competition.

Syllabus

  • Week 1

    Product

    • Getting started

      Let's set ourselves up for success over the next three weeks.

    • Overview of product

      Develop an understanding of what a product or service, how it is developed and the product lifecycle.

    • Product key characteristics

      Gain an understand of the importance of key characteristics in developing differentiation from competitors through unique selling points.

    • Review, reflect and prepare

      Review what you have learned this week and check your knowledge before moving on to the next week in your course.

  • Week 2

    Price

    • Welcome to week 2

      What to expect in Week 2 as we explore how the role of the marketing mix in digital marketing.

    • Overview of price

      Find out about pricing policies and how to set one, including setting pricing objectives.

    • Pricing strategy

      An overview of pricing structures and strategies and how to adapt and alter them.

    • Review, reflect and prepare

      Review what you have learned this week and check your knowledge before moving on to the next week in your course.

  • Week 3

    Promotion, Place and extending to 7 Ps

    • Welcome to week 3

      What to expect in Week 3 as we explore how the role of the marketing mix in digital marketing.

    • Place

      Find out the different paths for a product to get from creation to consumer.

    • Promotion

      We'll cover the various aspects included in the promotional mix and the channels available for your digital marketing strategy.

    • The 4 Ps vs the 7 Ps

      The initial 4 Ps were expanded to 7 and now include, people, process and physical evidence. We'll look at what each one is and how it interacts with other parts of the marketing mix.

    • Review, reflect and complete

      Review what you have learned this week and check your knowledge before moving on to the final assessment for your course.

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Download a PDF

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Understand your product and how to present it to the market
  • Apply strategic thinking to product pricing
  • Demonstrate clear knowledge of merchandising and product placement
  • Deliver a comprehensive product sales strategy

Who is the course for?

This course is designed for those who have been introduced to marketing and would like to delve deeper into creating effective marketing strategies.

It will be particularly useful if you are looking to apply the concepts to progress your marketing career. Marketing assistants, admin workers, students of all levels as well as small business owners will be able to understand and apply the concepts taught in this course to progress their careers.

Who developed the course?

The Left Bank

Master Digital Marketing and get #FutureReady Left Bank ensures tomorrow’s Digital Marketing experts learn from the best, and master all aspects of Digital Marketing.

About this ExpertTrack

Achieve a competitive edge as you build your knowledge and learn up-to-date skills in the changing digital marketing landscape.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

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