Overview of Week 3
Positioning is the culmination of the previous steps we have explored so far. We have reached the last step in the process and understand how to implement positioning, which includes the tasks of developing a detailed product strategy and deciding on a distinct marketing mix for the target markets we have chosen. Both must be chosen with close consideration of the competitive landscape, the nature of the customer needs, and the company’s capabilities to deliver their promises.
Strategic Marketing: Segmentation, Targeting, Positioning
Strategic Marketing: Segmentation, Targeting, Positioning
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