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TED talk on “What physics taught me about Marketing”

A TED talk on the lessons learned from physics that can be relevant to marketing.
The word Marketing
© ULAW Business School

Watch and Reflect

In this Ted Talk on “What physics taught me about Marketing” by Dan Cobley you will be able to notice a link between the various topics covered in this course over the past 3 weeks. Physics and marketing don’t seem to have much in common, but Dan Cobley brings these unlikely friends together connecting the laws of physics to the theories of branding.

This is an additional video, hosted on YouTube.

Having watched the video, perhaps you can reflect on your own experiences with segmentation, targeting and positioning.

© ULAW Business School
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Strategic Marketing: Segmentation, Targeting, Positioning

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