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Listen to the “The Digital Marketing podcast”

Listen to the podcast on strategic positioning and brand purpose
An old fashioned microphone in front of digital screens
© ULAW Business School


You can listen to the views of professional marketers in this podcast on “Strategic positioning and brand purpose” available through the “The Digital Marketing Podcast”. The speakers will walk you through strategic positioning and brand purpose, explaining what these terms actually mean with some examples of various brands who have set about achieving clarity on their positioning.

The Digital Marketing Podcast logo

© ULAW Business School
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Strategic Marketing: Segmentation, Targeting, Positioning

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