Week 3 Summary

We have looked in more detail at the final pillar of Strategic Marketing – Positioning. We explored what is brand and product positioning, as well as factors and frameworks for successful positioning campaigns

Further steps

If you would like to know more about positioning in practice, and especially when a brand is looking at the exercise of “repositioning” an existing brand, click on the link below to read

“The Dos and Don’ts of Repositioning Your Brand”