Welcome to Week 1

Welcome to this course ‘Strategic Marketing: Segmentation, Targeting and Positioning’

My name is Dessy Ohanians and I will be your educator for this course. I am one of the marketing lecturers at the University of Law Business School.

Please watch this video to find out a little more about the course and what we will cover.

This course is designed to provide you with information, examples and case studies relating to the topic, there is no requirement to purchase a certificate for proof of completion.

© ULAW Business School