Welcome to Week 2

Hello, and welcome to the second week of strategic marketing, segmentation, targeting, and positioning by The University of Law Business School. I hope you’ve enjoyed the activities of week 1, and now you have a solid grasp of what is segmentation and how to approach a segmentation activity. In this second week, I’ll take you to the next step, which is targeting, or in other words, how to evaluate and choose the right segment for you and your company, and what marketing strategies are available once the choice is made. You will also have the opportunity to discuss your views, watch videos, read articles, and reflect on the skills that you’re requiring. I hope you enjoy the learning journey of this second week.

Let’s get started.