Welcome to Week 3

Hello and welcome to this third and final week on Strategic Marketing, Segmentation Targeting and Positioning by the University of Law Business School. I hope you’ve enjoyed the activities of Week 1 and 2 and you have learned many new and useful insights. In this final week, we’re going to look at the final concept, which is positioning. We will look at what positioning is and what positioning isn’t. We will also look at how successful companies position their brands and products, and how existing companies sometimes need to reposition their brands. You will again, have the opportunity to discuss your views, read articles, watch videos, and reflect on the skills that you’re acquiring.

I hope you enjoy the learning journey of the third week and you gather many useful insights. Let’s get started.