Skip main navigation

Farmer action groups

In this video, Lisa Morgans describes the bottom-up approach to initiating change in antimicrobial prescribing.

In production animal practice, a different approach often has to be taken with farmers. In this video, Lisa Morgan shares some methods, specifically the bottom-up approach, to initiating change in antimicrobial prescribing on farms.

Kristen Reyher’s steps that were mentioned in the video are step 3.13, 3.14 and 3.15, and these cover motivating lasting changes within clients.

Lisa’s main points are as follows:

  • The importance of a group learning approach.
  • Regular on-farm meetings.
  • Using a novel approach to knowledge exchange.
  • Inclusion of the clients own needs and concerns.
  • Facilitated discussions with farmers.
  • Co-creation of solutions for individual farms on how to reduce antimicrobial use.

Please use the comments section to discuss how you have used the bottom-up approach on farms. Are there any additional methods similar to this that can also help to initiate change?


Please find a downloadable copy of the PowerPoint slides used in the video in the downloads section below.

This article is from the free online

Antimicrobial Stewardship in Veterinary Practice

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now