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Leveraging Product Ingredients such as CBD Oil as a Unique Selling Point

In the age of technology product ingredients are key to creating a unique selling position.
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Brand can no longer depend on the basic ingredients to fulfil their customer needs. With the vast amount of information available to customers and customers demanding more accountability your ingredient story should be considered an intellectual property.
From sourcing of your ingredients to the effects it has on the planet is relevant to the ingredient decision as much as the efficacy of the ingredient. Creating a cocktail of ingredients that can boost the functionality of your formula and produce visible results in a specific time is a key selling point. There are also several areas of beauty that can no longer be considered trends. Clean Beauty, Halal Beauty to Vegan products these classification have specific requirements that need to be met. When developing your ingredient story and formulas consideration should be given to all aspects of the ingredients choice.
Technology and consumer demand are driving the beauty industry beyond makeup, skincare and ingredients is leading the way.
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Does your brand mission lend itself to a specific ingredient story? What technology can you apply to a product ingredient story that aligns with your brand mission.
Brands often include ingredients where the scientific benefit of the ingredients is inferred but not yet absolutely shown.  For example, CBD oil is becoming popular in Beauty products(eg CBD Oil Beauty products) and many users swear by it, but the science behind the claims still has some way to go.

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Beauty Decoded: Strategy in the Global Beauty Business

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