How to find your beauty brand purpose
Business is no longer just the selling of a product, so the purpose of every business must be built into its DNA from the very beginning. It should clearly be …
Course: Beauty Decoded: Strategy in the Global Beauty Business
Which people do I need on my business’ team?
Everyone wants people on their team who are as passionate as they are and that’s great. However, passion and knowledge goes much further. Just like funding, your team will change …
You have a great idea for a new beauty product. So what?
Developing your concept into a tangible business at the start of the launch process informs every decision and action you will take. The big question always is “How do you …
International Distribution Partners
Distribution Partners include local and regional distributors who manage the sales of brands that have no business entity locally or regionally to support the distribution and management of their business. …
Global Audience: Cultural Nuances
Brands have to understand that their awareness and respect of cultural nuances go a long way in global markets. Think about your secondary market early the branding process since things …
International Considerations: Product Registration
Product registration globally is at times overlooked when developing products. However, it’s an important topic to consider because it includes several areas. When building a brand with the idea of …
Trademarking on an international stage
Social Media platforms such as Instagram and youtube have such global reach making brands easier to be discovered in markets where they do no trade. Having a global trademark is …
Budgeting, financing and working capital management
Operations include several line items within your budget: E-Commerce Warehousing Pick & Pack Storage Shipping inbound and outbound Technical support Quality Control Manufacturing Purchasing Customer service Operation is one area …
Customer Engagement and Management
Manufacturing is one of the most important areas under operation and is a crucial consideration during the product development phase. When considering manufacturing most will think of overseas manufacturers usually …
Pricing your products for distribution
Pricing your product for the market starts with the market and is part of your brand position. Within the target market, there are also tiered pricing, high, medium, low. Retail …
Inventory Management and Demand Forecasting
There are several options for warehousing, inventory management, and demand forecasting. All of these services can be outsourced and integrated into a brand in-house system. Other options include complete outsourcing …
The best channels of distribution for your beauty brand
Distribution is so key to the success of your brand. There are several distribution options for beauty. Each has its advantage and disadvantage which should be reviewed as there is …
Brand positioning: Finding your place in a crowded market
All of these actions equal investment and contribute to building brand equity. Your idea becomes a brand. Your idea is the brand story, Your brand positioning developed to communicate through …
Corporate Social Responsibility
Social Responsibility in beauty has evolved over the years to one of the most important subjects for consumers. Research has shown that customers are willing to pay more for products …
How to use Digital, Social media and influencers
Digital marketing, Social Media, and influencers are key to the marketing strategy and for many brands, these tools have replaced the traditional marketing tools. Digital, Social, and influencer marketing are …
These articles are from the online course:
Beauty Decoded: Strategy in the Global Beauty Business
