Course: Beauty Decoded: Strategy in the Global Beauty Business

The beauty of business is no longer just the selling of a product. Therefore the purpose of every business must be built into its DNA from the very beginning. It …

Everyone wants people on their team who are as passionate as they are and that’s great. However, passion and knowledge goes much further. Just like funding your team will change …

Developing your concept into a tangible business at the start of the launch process informs every decision and action you will take. The big question always is “How do you …

Distribution Partners include local and regional distributors who manage the sales of brands that have no business entity locally or regionally to support the distribution and management of their business. …

Brands have to understand that their awareness and respect of cultural nuances go a long way in global markets. Think about your secondary market early the branding process since things …

Product registration globally is at times overlooked when developing products. However, it’s an important topic to consider because it includes several areas. When building a brand with the idea of …

Social Media platforms such as Instagram and youtube have such global reach making brands easier to be discovered in markets where they do no trade. Having a global trademark is …

Operations include several line items within your budget: E-Commerce Warehousing Pick & Pack Storage Shipping inbound and outbound Technical support Quality Control Manufacturing Purchasing Customer service Operation is one area …

Manufacturing is one of the most important areas under operation and is a crucial consideration during the product development phase. When considering manufacturing most will think of overseas manufacturers usually …

Pricing your product for the market starts with the market and is part of your brand position. Within the target market, there are also tiered pricing, high, medium, low. Retail …

There are several options for warehousing, inventory management, and demand forecasting. All of these services can be outsourced and integrated into a brand in-house system. Other options include complete outsourcing …

Distribution is so key to the success of your brand. There are several distribution options for beauty. Each has its advantage and disadvantage which should be reviewed as there is …

All of these actions equal investment and contribute to building brand equity. Your idea becomes a brand. Your idea is the brand story, Your brand positioning developed to communicate through …

Social Responsibility in beauty has evolved over the years to one of the most important subjects for consumers. Research has shown that customers are willing to pay more for products …

Digital marketing, Social Media, and influencers are key to the marketing strategy and for many brands, these tools have replaced the traditional marketing tools. However, Digital, Social, and influencer marketing …