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What is your purpose?

The beauty of business is no longer just the selling of a product. Therefore the purpose of every business must be built into its DNA from the very beginning. It …

International Distribution Partners

Distribution Partners include local and regional distributors who manage the sales of brands that have no business entity locally or regionally to support the distribution and management of their business. …

Global Audience: Cultural Nuances

Brands have to understand that their awareness and respect of cultural nuances go a long way in global markets. Think about your secondary market early the branding process since things …

International Considerations: Product Registration

Product registration globally is at times overlooked when developing products. However, it’s an important topic to consider because it includes several areas. When building a brand with the idea of …

Trademarking on an international stage

Social Media platforms such as Instagram and youtube have such global reach making brands easier to be discovered in markets where they do no trade. Having a global trademark is …

Budgeting, financing and working capital management

Operations include several line items within your budget: E-Commerce Warehousing Pick & Pack Storage Shipping inbound and outbound Technical support Quality Control Manufacturing Purchasing Customer service Operation is one area …

Customer Engagement and Management

Manufacturing is one of the most important areas under operation and is a crucial consideration during the product development phase. When considering manufacturing most will think of overseas manufacturers usually …

Pricing your products for distribution

Pricing your product for the market starts with the market and is part of your brand position. Within the target market, there are also tiered pricing, high, medium, low. Retail …

Inventory Management and Demand Forecasting

There are several options for warehousing, inventory management, and demand forecasting. All of these services can be outsourced and integrated into a brand in-house system. Other options include complete outsourcing …

Corporate Social Responsibility

Social Responsibility in beauty has evolved over the years to one of the most important subjects for consumers. Research has shown that customers are willing to pay more for products …

Digital, Social media and influencers

Digital marketing, Social Media, and influencers are key to the marketing strategy and for many brands, these tools have replaced the traditional marketing tools. However, Digital, Social, and influencer marketing …