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How to use Digital, Social media and influencers

Depending on your marketing strategy, Digital, Social Media and Influencers are tools with specific purposes and appeal. Let's explore them.
woman doing her makeup in front of a phone
Digital marketing, Social Media, and influencers are key to the marketing strategy and for many brands, these tools have replaced the traditional marketing tools.

Digital, Social, and influencer marketing are used in tangent, but each tool can and should play a specific role in your marketing plan that weaves together to enhance your communication with your target audience.

Using the platform to suit your audience

Depending on your product or service feature, not all platforms may work to reach your target audience.


Instagram is one of the largest platforms but if your product or service lends itself to more engagement or explanation Instagram may not be your first choice.

It’s also important to understand what platforms your target audience trust when making a purchasing decision. Also, who makes or influences the final purchasing decision may not be the end-user.

Influencer marketing is probably the most influential peer-to-peer marketing strategy used by most brands and for beauty can be a very successful engagement that has a direct impact on sales.

Influencer strategies

When developing an influencer strategy it is important that your influencers align with your brand story and position. Your Digital marketing strategy stings all your marketing tools and communication together.

It includes your website, mobile, advertising, and a host of other marketing areas such as SEO.

Digital, Social media, and influencer marketing tools will be 90% of your marketing dollars, therefore choosing the right platforms is an important decision.

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Beauty Decoded: Strategy in the Global Beauty Business

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