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Budgeting, financing and working capital management

Operations is another key element to your brand success and a big part of your budget.

Operations include several line items within your budget: E-Commerce Warehousing Pick & Pack Storage Shipping inbound and outbound Technical support Quality Control Manufacturing Purchasing Customer service

Operation is one area I find that new brands tend to misunderstand or underestimate the impact on brands’ bottom line. Operations are as important as marketing, in fact, a successful marketing plan is the result of successful operations execution. Operation also has responsibility for quality control. The overall operation structure that is decided on for your brand should be considered at the start of brand development as it comes at a cost but just as important must have some level of agility. Operational agility within operations is key in beauty because brands have to have the ability to shift based on demand, seasonal trends, and other unforecasted conditions.

Additionally, some operational costs are directly tied to your Cost of Product which will have an impact on your profit margins. As you can see operations has many key facets all-important to the success of your beauty brand,

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Beauty Decoded: Strategy in the Global Beauty Business

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