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Customer Engagement and Management

Where and who manufacturers you will have an impact on several aspects of your brand development.
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Manufacturing is one of the most important areas under operation and is a crucial consideration during the product development phase. When considering manufacturing most will think of overseas manufacturers usually because of cost consideration.

However, there are some key advantages to thinking locally. Local sourcing and manufacturing can improve launch timing considerably, especially in the area of product development as it allows more agility and hands-on involvement. Most overseas manufacturers have what is called MOQ, minimum order quantity, which can be very restrictive and costly.

There is also the question of product quality which is easier to manage with local manufacturers. The investment risk is lower even if the initial piece price is higher. Developing local products saves time and money when you have to scale your brand and begin to look at overseas manufacturing.

When choosing a manufacturer there are several considerations, such as its expertise in the category. What do they have to offer in terms of the latest technology as well as do align with your brand position in key areas such as sustainability?

What will be your manufacturing strategy?

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Beauty Decoded: Strategy in the Global Beauty Business

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