Trademarking on an international stage

Social Media platforms such as Instagram and youtube have such global reach making brands easier to be discovered in markets where they do no trade.

Having a global trademark is required by all global regions. Trademarks are intellectual properties and important brand equity. Therefore, protecting your trademark globally should be an important consideration. However, keep in mind that trademarks cannot be held without use. Even if you don’t plan to set up an international operation but choose to engage a local international distributorship or partnership your brand must be registered.