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Competitive advantage recap

This week we focused on how ICT can deliver business value through automating and informating at Pic Nic Pak.
Hand writing on colourful Post-It notes on wall
© Deakin University

This week we focused on how ICT can deliver business value through automation and information.

A critical component of any investment, including information technology investments, is that it must fit with the organisation’s business model for it to generate value.

You have explored how information technology investments can produce business value. You have also seen how organisations use information generated. This information asset is central to ongoing organisational competitiveness.

Your task

Reflect on your learning this week. What have been your primary take-home messages?

© Deakin University
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Competitive Advantage: Using Information to Build Business Success

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