Applying the IT portfolio

Pic Nic Pak’s point of difference.

The animation shows a salesman selling the same system to a number of neighbouring restaurants. Each cafe uses the IT solution to automate sections of its business in the same way as Pic Nic Pak but there is a difference when it comes to noticeable outcomes.

Your task

After watching the Pic Nic Pak video, reflect on the returns they made. Discuss why you think Pic Nic Pak is doing better than its competitors. Does Pic Nic Pak have the competitive advantage and why?