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Define Your Target Market

Who is the ideal customer for your business? Watch Ken Burke introduce the steps to determine your ideal target market.

Who, exactly, are your customers? Here’s an in-depth investigation of how to define and calculate your ideal target market. This lesson walks through a four-step process for defining standard and custom attributes of your customer and validating those attributes to arrive at a well-crafted target market definition for your business. Attributes, demographics, and psychographics are explored in depth, including a look at the target markets of real businesses.

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Create a Robust Go to Market Strategy

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