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Define Your Target Market

Who, exactly, are your customers? Here’s an in-depth investigation of how to define and calculate your ideal target market. This lesson walks through a four-step process for defining standard and …

Target Market Essentials

Which people are most likely to appreciate and buy your products or services? What is their age range, geography, and favorite hobbies? Your target market is that group of customers, …

Keys to Success

Let’s examine the keys to success in coming up with an incredible positioning statement for your business.

The Positioning Framework

You will learn step by step exactly how to position your product or service. In this video we introduce an easy to use framework that walks you through the process.