Customer segmentation

After watching this video, you should understand how to use customer segmentation to target customers effectively, and know how you can segment your customers in your own context.

Share your thoughts

Reflect on the customers for your business. Are there any obvious ways that the customers could be segmented? Why would you segment them in this way?

References

_{1. Gavett G. What You Need to Know About Segmentation [Internet]. Harvard Business Review. 2014. Available from: https://hbr.org/2014/07/what-you-need-to-know-about-segmentation}

_{2. Bolton P. Customer segmentation is back, bolder and better than ever [Internet]. PwC. 2019. Available from: https://www.pwc.com.au/digitalpulse/customer-segmentation-business-insights.html}