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How do contracts work?

After watching this video, you should be able to explain the basics of business contracts and how they work. Share your thoughts How can clear and precise contract language prevent …

How to engage others with data

After watching this video, you should be able to describe some of the ways that organisations can use data in engaging ways to make informed decisions.

Trends and challenges for small businesses

The landscape for small businesses is constantly evolving, shaped by technological advancements, changing consumer behaviours and emerging market trends. As we navigate through a volatile business environment, experts have identified …

What do customers care about?

After watching this video, you should understand the key aspects that customers care about, and be able to explain how to gain further insights into your customers’ needs and preferences.

Understanding negative bias theory

Online reviews and feedback play a significant role in shaping consumers’ perceptions and decisions. When considering feedback about a business, it is not uncommon to find a disproportionate amount of …

How and why to understand data

After watching this video, you should be able to explain why understanding data is valuable for your business, and describe how you might go about gaining key insights with this …

How reputation informs retention

After watching this video, you should be able to describe the effects of a positive business reputation, and explain the links between business reputation and customer retention. Share your thoughts …

Customer segmentation

After watching this video, you should understand how to use customer segmentation to target customers effectively, and know how you can segment your customers in your own context. Share your …

Managing stakeholders

Stakeholder management is a vital process that involves identifying, involving, and communicating with stakeholders throughout the project lifecycle. By actively engaging stakeholders, businesses can ensure project success and build strong …

Trends in customer needs

We can consider the trend that consumers are more interested in sustainability and products that are not damaging the environment as a way to match customer trends. In this article, …

Customer identification strategies

After watching this video, you should be able to understand the benefits of identifying common traits of your current customers, and start thinking about what strategy for customer identification might …

What happens if things go wrong?

After watching this video, you should be able to describe some of the common direct ramifications of a contract breach, as well as other consequences that may occur as a …

Business reputation case study

Let’s explore a case study of an organisation that has built and maintained an excellent reputation. In the world of outdoor apparel and gear, Patagonia stands as a shining example …