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How reputation informs retention

How does your business reputation inform retention, and what do the consequences of this look like in practice? Learn more in this video.

After watching this video, you should be able to describe the effects of a positive business reputation, and explain the links between business reputation and customer retention.

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How does word-of-mouth marketing play a crucial role in customer retention? Can you share examples of businesses that have successfully leveraged positive word-of-mouth promotion? Share in the comments below.
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Customer Care Strategies for a New Business

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FutureLearn - Learning For Life