Education as a service

Case study: Duolingo
Duolingo is a free language learning app boasting more than 110 million users worldwide.In developing Duolingo, co-founder Professor Luis von Ahn and his team sought to fill a need based on the finding that language learning was popular but expensive.In thinking about how to improve this gap and provide better service in education, Duolingo engaged extensively with language learners and teachers to find out what people would most need and want in a language app.You can find out how von Anh and his team (April, 2011) combined digital learning and service design principles, including gamification, personalisation and massive collaboration, to solve this problem here.Your task
In the comments, share some other examples of service design in digital learning.Reflect on your and other learners’ examples and discuss why or why not you think these are good examples of service design in this context.Alternatively, you might like to explore the Service Design Toolkit – and select a case study from here.Transforming Digital Learning: Learning Design Meets Service Design

Our purpose is to transform access to education.
We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.
We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.
Learn more about how FutureLearn is transforming access to education