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Interview with Odile Vogel-Reynaud
Director of Sales & Marketing at Sandoz Foundation Hotels: how to design marketing strategies for a hotel group with different market segments
Watch the Director of Sales & Marketing at Sandoz Foundation Hotels explain how to align strategies when dealing with different customer segments, offering different products. Learn how to design marketing strategies for a hotel group with different market segments.
• Understanding client preferences: Luxury or budget customer reaction to marketing
• Advantages of digital vs. traditional marketing
• A more flexible tool to adjust message at a faster pace
• The importance of a clear objective for a campaign
