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Interview with Odile Vogel-Reynaud

Watch the Director of Sales & Marketing at Sandoz Foundation Hotels explain how to align strategies when dealing with different customer segments, offering different products. Learn how to design marketing …

Meet your Guest Instructors

Meet your Guest Instructors ODILE VOGEL-REYNAUD Director of Sales & Marketing Sandoz Foundations Hotels CHRISTIAN LAVERA Director of Sales & Marketing at Movenpick Hotel & Casino Geneva SAMAD LAAROUSSI Digital …

Introduction to Analytics

Watch our expert in Marketing Analytics, Mr. Antoine Casanova, explain how to transform data into insights, and insights into value. In the coming steps, you will gain knowledge on the …

Interview with Myriam Vijaya, Marketing Director

Watch this interview with Mrs. Myriam Vijaya, Marketing Director of Royal Savoy Lausanne who gives us insight into their 5 most effective marketing channels: Website designed to generate bookings more …

Introduction to Target Market

Customers today, demand to be seen to be surprised and to receive personalised attention and service. In this introductory video, you will learn to identify your target market: Different wants, …

Types of Social Media

Watch this video and learn the numerous types of Social Media and how to use them. • Social Networks • Media sharing networks • Discussion forums • Bookmarking networks • …

Introduction to Social Media

Watch this video and learn how to design a consistent social media strategy optimising your presence on the most important platforms, connecting with your audience, building your brand, increasing sales, …

Meet your Educators

1. Antoine Casanova-Mazet Lecturer at Hotel Institute in Montreux; Digital Entrepreneur Antoine Casanova-Mazet is a Lecturer at Hotel Institute Montreux and a digital entrepreneur. He studied both Science and Communication …

Introduction to Content Marketing

Content Marketing is the story behind our brand, creating a connection with our customers that will prolong in time and transforms into customer loyalty. Learn in this and our next …

UX and UI

In this step, you will learn the different types of user experiences when designing a website, being the most important UX and UI. UX is the user experience design and …

Interview with Sammad Laaroussi

Follow this Interview with Mr. Sammad Laaroussi, Digital Marketing Director at Michel Reybier Hospitality, and learn from his wide experience in Digital Marketing and Digitatilasation with multiple hotel groups. Learn …