Introduction to Target Market
Customers today, demand to be seen to be surprised and to receive personalised attention and service. In this introductory video, you will learn to identify your target market: Different wants, needs & expectations; and how to adjust to different customer’s demands.
In Market Research, upcoming steps, we will review:
• Buyer persona: dissecting your customer to discover all the pieces of the puzzle that shapes his/her behaviour
• Customer Journey
• Customer Funnel
• Google Insights
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
