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Introduction to Target Market

Introduction to Target Market: Different wants, needs & expectations. How do we adjust to different customer's demands?

Customers today, demand to be seen to be surprised and to receive personalised attention and service. In this introductory video, you will learn to identify your target market: Different wants, needs & expectations; and how to adjust to different customer’s demands.

In Market Research, upcoming steps, we will review:

• Buyer persona: dissecting your customer to discover all the pieces of the puzzle that shapes his/her behaviour

• Customer Journey

• Customer Funnel

• Google Insights

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Digital Marketing for Hoteliers

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FutureLearn - Learning For Life

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