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Interview with Myriam Vijaya, Marketing Director

Interview with Mrs. Myriam Vijaya, Marketing Director of Royal Savoy Lausanne gives us insight into their 5 most effective marketing channels

Watch this interview with Mrs. Myriam Vijaya, Marketing Director of Royal Savoy Lausanne who gives us insight into their 5 most effective marketing channels:

  1. Website designed to generate bookings more than a beautiful vitrine

  2. Emailing and Newsletters: adjust messages for corporate or leisure

  3. Social Network: sell experiences and branding to the selected audience

  4. SEA & SEO: Finding the keywords to position your brand at the top

  5. Partnerships: shared visibility

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Digital Marketing for Hoteliers

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