Introduction to Social Media

Watch this video and learn how to design a consistent social media strategy optimising your presence on the most important platforms, connecting with your audience, building your brand, increasing sales, and driving more website traffic

• The power of Social Media, International consumption figures, and Social media apps ranking

• How do a social media audit

• How to optimize your online presence in 4 key platforms for hotels

• How powerful videos are in digital communication

• How to work with influencers

• How to be consistent in your social media marketing