Introduction to Analytics

Watch our expert in Marketing Analytics, Mr. Antoine Casanova, explain how to transform data into insights, and insights into value. In the coming steps, you will gain knowledge on the following areas:

• The relevance of Analytics on Digital Marketing: one cannot exist without the other

• The problem is the overload of data every business manages: let’s learn what tools can we use to dissect the relevant data

• Google Analytics

• Best measures to track your digital transformation, to analyse your competitors set and benchmark your strategy against them by using metrics

• Transform data into insights, and insights into value

• Learn all steps to master your digital and growth strategy