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Why is a product never a product?

Watch Alex Cowan discuss why a product is never just a product.

In this video, Alex talks about why a product is never a product but a solution. He uses digital music and GPS as examples of how the exploratory process of product management can work. Think of a product you use in your own life. How is this product a solution and what problem does it solve? What process would you follow to improve this product?

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Digital Product Management

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FutureLearn - Learning For Life

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