Course and week close: Let’s not make this goodbye
In this video, Alex concludes Week 4 and thanks learners for participating in the Digital Product Management course.
Course: Digital Product Management
Roadmap?
In this video, Alex discusses how a roadmap of a product plan creates the appearance of certainty, but that there is a real need for strategic direction, focus, and for …
It’s not a meeting II
In this video, Alex discusses techniques on how to become a stronger interdisciplinary collaborator, making sessions more productive as you scale up existing products. Reflect on a past or current …
It’s not a meeting I
In this video, Alex talks about ways to meet with your team without having a formal meeting. He recommends daily standups to share project visibility. Take a moment to think …
Nastia Root on being a growth PM
In this video, Alex interviews Natsta Root, project manager at Google, about her role of being a growth product manager. In her role of Growth PM, she tries to increase …
Managing a channel or modality
In this video, Alex discusses managing a channel or modality, which is managing a specific experience. The growth PM is a good example of a product manager in this position. …
Jim Rose on monolithic architectures and microservices
In this video, Alex interviews Jim Rose, CEO of CircleCI, on continuous integration and delivery. Alex asks Jim to describe the concept of continuous integration and continuous deployment to a …
Jim Rose on continuous integration and delivery
In this video, Alex interviews Jim Rose, CEO of CircleCI, on continuous integration and delivery. Alex asks Jim to describe the concept of continuous integration and continuous deployment to a …
Andrew Kritzer on data science for the MBA
In this video, Alex interviews Andrew Kritzer, lead product manager at BookMD and former product manager for LinkedIn, about data science in business. Andrew talks about moving from the role …
Kiran Kadambi on structuring problems in product management
In this video, Alex discusses applying data science to improve an existing product. One advantage of an existing product over a new product is the large amount of data that …
Applying data science
In this video, Alex discusses applying data science to improve an existing product. One advantage of an existing product over a new product is the large amount of data that …
Eric Qi Dong on disciplined analysis for the product manager
In this video, Alex interviews Eric Qi Dong, former product manager of about.me, on disciplined analytics for the product manager. Eric provides broad questions to ask to help you get …
Actionable analytics
In this video, Alex talks about how the product manager can use analytics. He says that a key step is to marry your qualitative and your quantitative understanding, and iterate …
The importance of good enough: Seedling features
In this video, Alex discusses different ways to reach an idea that is good enough to start moving forward, including fake features and concierge features. He stresses that these steps …
The trouble with new features
In this video, Alex talks about problems an organization may encounter when launching a new feature. He says that a product manager may think, “the products have been successful so …
