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Meet Enable Quiz, our startup company
Watch Alex Cowan introduce an example startup company called Enable Quiz.
In this video, Alex introduces the customer journey and discusses tools to test and understand the journey. One tool used in the video is an x-y axis diagram and the other is a storyboard. Both are applied to the company Enable Quiz. Think about the similarities and the differences that resulted from the tools, and how these results can “smooth out the bumps” in the customer journey.
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