Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only. T&Cs apply

Find out more

Focal tool: The customer journey

Watch Alex Cowan explain the customer journey and describe the tools a product manager can use to think through it, discuss it, and test it.

In this video, Alex introduces the customer journey and discusses tools to test and understand the journey. One tool used in the video is an x-y axis diagram and the other is a storyboard. Both are applied to the company Enable Quiz. Think about the similarities and the differences that resulted from the tools, and how these results can “smooth out the bumps” in the customer journey.

This article is from the free online

Digital Product Management

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now