You and your sales marketing team
Share this post
In this video, Alex talks about creating a strong interface with the sales and marketing team. A product manager’s priority with sales and marketing is to bring them a clear tested view of product market fit. He presents a chart of Bland’s ‘Product Death Cycle’ to explain some instances of product failure. Customers are asked what they want in a product, but when the product is improved with those specs, the customers still do not buy it. How does a product manager extract the needs of a customer to find out what they really need, instead of what they say they need?
Share this post
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
Register to receive updates
-
Create an account to receive our newsletter, course recommendations and promotions.
Register for free