Skip main navigation

New offer! Get 30% off one whole year of Unlimited learning. Subscribe for just £249.99 £174.99. New subscribers only T&Cs apply

Find out more

Week 1 takeaways

Watch Alex Cowan summarize what it means to be a product manager.
We’ve talked about the job of product management. We’ve talked about what it really means. And we’ve talked about how to drive to the right kind of focus here at the intersection of these three things. And that’s just so important because it’s not enough to be busy. Lot’s of great product managers are busy and starved for time. But really, really fantastic product managers know how to create the right focus and let those other things melt away. And they know how to translate that focus into the right kind of interfaces with their collaborators. Interfaces that on the one hand help them understand the bigger picture of what you’re doing for the customer.
And why it’s important, and why that’s going to be valuable. But too, also translated into things that are actionable so they can focus in their particular area and work with you through a rich interface. Where you’re learning about what’s working in their area, and you’re bringing that back to that core customer focus.

In this summary video, Alex highlights key takeaways of a product manager’s role in an organization. As you prepare for week two, reflect on the relationships a product manager has with other teams in a company.

This article is from the free online

Digital Product Management

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now