Design thinking and the product manager

In this video, Alex shows you an operational view of design thinking and how to use it to be successful as a product manager.

He talks about how some of the most important tools within design thinking are this use of personas and problem scenarios, and then making sure that you’re translating those to thoughtful propositions and really well-researched user stories and prototypes that take account of what you’ve learned about the user. Alex recommends creating Google Adwords ads for different areas. Take a moment to think about your current project or product and how you could use Google Adwords.