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Managing habits -- trigger and action

Watch Alex Cowan talk about user habits and how they can help a product manager innovate new solutions that change the way users do things.

In this video, Alex discusses user habits. He introduces Nir Eyal’s Hook Framework, with the first two steps being Triggers and Actions. A trigger on Facebook may be a notification that a friend posted a photo. An action on your part may be scrolling through the posts and positing a photo of your own. Take a moment to think about what the trigger for your product (or a product you use) is. Specifically, what causes someone to use it?

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Digital Product Management

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