David Bland on avoiding the product death cycle

In this video, David Bland discusses avoiding the product death cycle. In the Bland says in the video, “you can’t just go to a customer and kind of ask what they want especially in an enterprise setting and then just build what they want. It’s customers don’t always know what they want.” In working as a product manager, have you found this idea to be true?

If you were not familiar with the concept of a product death cycle before watching this video, take a few moments to go online and review its history.