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Shaping your funnel – part 1

Watch Alex Cowan as he looks at the customer funnel, from attention to interest to desire.

In this video, Alex Cowan looks at various aspects of the customer funnel: how to bring in customers, how to engage them, and how to monetize them. In your work experience, have you ever had to bring in customers? If so, what techniques have you previously used?

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Digital Product Management

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