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Shaping your funnel - part 2

Watch Alex Cowan as he continues looking at the customer funnel, from action to on boarding to retention.

In this video, Alex continues looking at the customer funnel, from action to on boarding to retention. Take a moment to think about your current job or a product you have worked with before. Can you think of ways to apply the AIDAOR framework to your product? (Attention, Interest, Desire, Action, On boarding, Retention)

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Digital Product Management

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FutureLearn - Learning For Life