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Horizons of growth

Watch Alex Cowan innovating inside the corporation, starting with the growth horizon framework.

In this video, Alex discusses the role of a product manager in the growth horizon framework, starting with horizon level 1 (H1: an existing business), then H2 (either new technology or a new business model), and moving up to H3 (both new technology and a new business model). He references an organization wanting to be a Netflix and not wanting to be a Blockbuster video. How did one of the companies follow the horizon growth framework and the other did not?

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Digital Product Management

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FutureLearn - Learning For Life

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