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David Bland on new ventures inside the corporation

Watch David Bland talk about product managers working on new ventures inside a corporation.

In this video, Alex Cowan asks David Bland to talk about how product managers work on new ventures inside a corporation. It often involves re-imagine a capability that a company has, but in a different way and disruptive way. Bland finds cross-functional teams important in addressing risks. Think about the following risks and how you would address them:

-Are you solving a real problem?

-Is this viable to the business?

-Can you actually do this?

-Can you build something that actually delivers this value?

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Digital Product Management

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