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Identifying business model types

Watch Alex Cowan introduce three business model types: Infrastructure-Driven, Customer Scope-Driven, and Product-Driven.

In this video, Alex discusses the identifying characteristics of infrastructure-driven, customer scope-driven, and product-driven business model types. Take a moment to characterize a product you are working on, or are familiar with, and think about what business model category it falls into.

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Digital Product Management

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