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Actionable analytics

Watch Alex Cowan discuss analytics and the product manager.

In this video, Alex talks about how the product manager can use analytics. He says that a key step is to marry your qualitative and your quantitative understanding, and iterate a lot. Alex asks several questions that you should consider about the analytics process, using his analytics objectives chart as a guide:

-How will we know if this is working?

-Will we be able to sell more maintenance contracts to these people?

-How am I going to close the loop on these analytics to see if we’re really getting at the core of the objective?

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Digital Product Management

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