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A successful pitch

What goes into a successful pitch?
Phone showing airbnb logo
© University of York

Airbnb is an American company that operates an online marketplace for lodging, primarily homestays for vacation rentals, and tourism activities.

The company has a fascinating origin story and you can find out more about the company and its values on the Airbnb webpage

Some examples

Airbnb’s elevator pitch might be:

  • Most tourists booking online care about price – and hotels are one of the highest costs when travelling.
  • On the other hand, platforms like Couchsurfing have proven that over half a million people are willing to lend their couches or spare bedrooms.
  • We have created a platform that connects travellers with locals, letting them rent out rooms, or even entire places. Travellers save money, and locals can monetise their empty rooms – we just take a 10% commission.

How does that sound?

The source with more information on elevator pitches, and more examples, can be found at Slidebean

There’s a lot of information contained within the four paragraphs above. This example pitch has: a clearly articulated offering, the problems it solves for customers, the value Airbnb provides, validation (by citing other firms in the same sector – Couchsurfing) and, more importantly, an ask.

Two critical components of a successful pitch are:

  • An opening hook – that gets the audience’s attention. One good approach could be to use a question.
  • An ask or call to action – a clear request at the end of the pitch. The above example could be even stronger if it finished with something like, ‘and we are seeking a £50,000 investment to make this happen. Is this something you are interested in exploring further?’.

This video explains further

This is an additional video, hosted on YouTube.

In the next step, we’ll put some of this into practice!

© University of York
This article is from the free online

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