Course: Enterprise: Everybody’s Business

The following is the result of an interview with Bethan Vincent, Managing Partner of Open Velocity, about marketing an early product. Bethan is a former University of York student who …

‘Earlyvangelist’ was a term coined by Steven Blank, a thought-leader in the start-up space, in his seminal book, The Four Steps to the Epiphany (Source). In the book, Blank said: …

Once you have finished prototyping and have a commercially-ready product or service, it’s time to find some paying customers. A common business mistake that many business owners can make is …

The key thing here is to consider the fact that you will be very likely to need to borrow money to make your company a reality. If you’re risk-averse or …

In order to survive and grow, businesses need money. However, ‘money’ is often used as a catch-all phrase, which has multiple layers and facets. Without over-complicating, or using unnecessary jargon, …

Often, the money aspect is overlooked until it’s too late. A clear plan from the outset is essential not only because funds are finite – but also because having the …

As mentioned previously, a patent is a document that stops competitors from making, using or selling your invention (without permission or a licence, of course). Patents are a great way …

Mandatory disclaimer: This information is intended as a guide and not advice. Please speak to an independent legal advisor about your own unique, specific circumstances! Having an innovative product or …

So, here we are… bringing everything together in the final week! The last week considers some of the legal and financial matters which you will want to learn about before …

You don’t have to do everything yourself. In fact, you will find that involving other expertise will likely save you money and effort in the long term, and it can …

The Lean Canvas Model is outlined here. Alongside your Cash Flow Forecast, the Canvas Model is a useful resource to show investors so they can find out what your company …

The Blueprint Model is practical, fun, inspiring and daunting all at the same time! After creating your blueprint you’ll have a much clearer sense of what you can do next, …

Where do you fit? Have a look at the diagram below. You can see how two customer ‘wants’ are drawn along the X and Y axis. Now take your competition …

There are many misconceptions in business, many of which put people off ever trying to start their own. Ayush explains how you can define your business by developing your market …

Airbnb is an American company that operates an online marketplace for lodging, primarily homestays for vacation rentals, and tourism activities. The company has a fascinating origin story and you can …