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Making your mark

Ayush introduces us to the perception mapping tool, as well as talking about earlyvangelists and how to capture your first customer.

There are many misconceptions in business, many of which put people off ever trying to start their own.

Ayush explains how you can define your business by developing your market within a specific niche from which to grow, and challenge the large incumbent players who are often slow to react.

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Enterprise: Everybody’s Business

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