Skip main navigation

Making your mark

Ayush introduces us to the perception mapping tool, as well as talking about earlyvangelists and how to capture your first customer.

There are many misconceptions in business, many of which put people off ever trying to start their own.

Ayush explains how you can define your business by developing your market within a specific niche from which to grow, and challenge the large incumbent players who are often slow to react.

This article is from the free online

Enterprise: Everybody’s Business

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now