Marketing and information technology
Automation and artificial intelligence are the contemporary trends for marketing and marketing strategy. Technologies focused on improving operational efficiency include speed and response as well as digital omnipresence are at the forefront of the future of marketing.
Three key areas are emerging related to marketing and technology. Firstly, enhancing customer profiling and customer analysis through Artificial Intelligence, AI. AI is now being implemented as a tool to create a better view and understanding of customer needs and brand preference. Secondly, using technology to mass personalise campaigns can brand offerings to meet the value needs of the consumer, and finally, to create efficiency in delivering, eliminating repetitive tasks and focus on core strategy execution.
Foundations of Marketing: How to Build a Modern Marketing Plan
Foundations of Marketing: How to Build a Modern Marketing Plan
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