Skip main navigation

Marketing and information technology

Automation and artificial intelligence are the contemporary trends for marketing and marketing strategy.

Automation and artificial intelligence are the contemporary trends for marketing and marketing strategy. Technologies focused on improving operational efficiency include speed and response as well as digital omnipresence are at the forefront of the future of marketing.

Three key areas are emerging related to marketing and technology. Firstly, enhancing customer profiling and customer analysis through Artificial Intelligence, AI. AI is now being implemented as a tool to create a better view and understanding of customer needs and brand preference. Secondly, using technology to mass personalise campaigns can brand offerings to meet the value needs of the consumer, and finally, to create efficiency in delivering, eliminating repetitive tasks and focus on core strategy execution.

This article is from the free online

Foundations of Marketing: How to Build a Modern Marketing Plan

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education